The Agriculture and Horticulture Development Board (AHDB) takes the privacy of www.smartag.ahdb.org.uk users seriously. This web site does not automatically capture or store personal information, except for logging the user’s IP address and session information such as the duration of the visit and type of browser used. This is recognised by the web server and is only used for system administration and to provide anonymous statistics that AHDB uses to evaluate and improve the site.

You may be asked for personal information if you want to take advantage of specific services that divisions of AHDB offer. By submitting your personal information in electronic form, or by using this www.smartag.ahdb.org.uk site you give your consent that all personal information that you submit may be processed and stored by us in the manner and for the purposes described below:

  • For marketing purposes and market research of AHDB and the divisions of AHDB;
  • To internally administer this website and help us improve our services.

AHDB shall process and store all personal information you submit to us in accordance with applicable law and in particular shall ensure it has appropriate security measures in place to guard against the loss, misuse or alteration of the information you provide and shall keep your personal data only for as long as reasonably necessary for the purposes for which it was collected or to comply with any applicable legal requirements.

You may request the deletion or alteration of any personal data held about you by contacting us at info@ahdb.org.uk and we will make such deletions or alterations subject to any applicable legal obligations imposed upon us.

This privacy policy covers www.smartag.ahdb.org.uk. It does not cover other web sites in the AHDB Group or third party web sites to which there are links from this site.

This privacy policy shall be governed by the laws of England and Wales.

Use of Cookies

Cookies are small text files that are placed on your computer by some websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

www.smartag.ahdb.org.uk does not use cookies to collect personally identifiable information about you. If this should change in the future, we will inform visitors and provide guidance on how to control and delete these cookies.

Cookies can be restricted or blocked through your browser settings. Information on how to do this may be found in your browser’s Help section. In addition, the website www.aboutcookies.org contains detailed information on how to manage cookie settings for a wide variety of browsers. It also provides details on how to delete cookies from your computer as well as more general information about cookies. For mobile phone browsers and tablets you may need to refer to your handset manual.

You should bear in mind that restricting cookies may impact on the functionality of the websites you visit.

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